MidwayUSA Supports DSC as 2019 Diamond Level Corporate Sponsor

With gratitude, DSC, along with Sports Afield, recognizes MidwayUSA as a Diamond level sponsor for the 2019 Convention, Mogambo: Dagga Boy Danger. Because of the endorsement of generous companies such as MidwayUSA, DSC’s mission of conservation, education and advocacy can continue for years into the future. Our Convention and Sporting Expo would not be the Greatest Hunters’ Convention on the Planet™ without our sponsors.


MidwayUSA made its start as a small-time gun shop in Missouri and has grown to one of the most successful retailers of hunting equipment, accessories, gunsmithing, reloading, shooting and outdoor products. Much of MidwayUSA’s success is due to Larry and Brenda Potterfield’s commitment to making customer service their No.1 priority and providing a positive work environment for their employees.


From his earliest days, Larry Potterfield, MidwayUSA’s founder and CEO, was interested in guns, shooting and hunting. In June 1977, Larry, along with his younger brother Jerry, opened Ely Arms, Inc. Due to a similarly named company and trademark infringements, Ely Arms, Inc. was changed in 1978 to MidwayUSA, after the Midway community where the shop was located. With the support of his wife, Brenda, Larry has created a long-lasting and successful company.


The growth of MidwayUSA has given the Potterfields the ability to give back to an industry and community that has brought them much joy over their lifetimes. Over the years, the Potterfields have provided millions of dollars in donations and endowments for sustained funding. In 2007, the Potterfields established MidwayUSA Foundation to provide sustainable funding for youth shooting sports teams across the nation. Since its inception, MidwayUSA Foundation has granted funds of $12.6 million to more than 2,500 different shooting teams.


In 2012, they started the Youth Wildlife Conservation Experience, which brings students to DSC’s Convention and Expo each year to experience notable speakers and organizations who are shining examples of wildlife conservation and sustainable use.


Larry and Brenda Potterfield were the 2017 winners of the Peter Hathaway Capstick Hunting Heritage Award. The couple was recognized for their enduring leadership in conservation and philanthropy, and their commitment to educating youth about the joys of the outdoors, hunting, shooting and wildlife.


The Potterfields have hunted on six continents and are avid conservationists. Their generosity is also reflected in funds donated to key conservation groups such as National Rifle Association, Wild Sheep Foundation, Houston Safari Club, Pheasants Forever, Rocky Mountain Elk Foundation and DSC. These funds are used worldwide in an effort to protect wildlife and habitat as well as Second Amendment Rights.


Please join us in thanking this dedicated partner and convention sponsor – MidwayUSA. Mogambo: Dagga Boy Danger will be held in the Kay Bailey Hutchison Convention Center in Dallas, Jan. 17-20, 2019. For more information about MidwayUSA, visit www.midwayusa.com. 


To inquire about becoming a DSC corporate sponsor, contact Kamille Martin, Corporate Sponsor Coordinator, at kamille@biggame.org or 972-980-9644.


For more information, visit www.biggame.org.

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